Three Estate Agents Valued This Cheadle Home - Only One Strategy Achieved £10,000 More

One of the biggest misconceptions in the property market is that achieving the best price simply means listing your property at the highest possible figure.

In reality, the opposite is often true. A recent sale we handled locally perfectly illustrates why pricing strategy is so important.

Three Agents – Three Different Approaches

The property had been valued by three estate agents.

Two agents recommended listing the property at £330,000 and advised the sellers to consider offers around £325,000.

Our advice was slightly different.

Rather than starting high and negotiating down, we suggested launching the property at Offers Over £325,000. This approach positions the property competitively within buyer search ranges and encourages stronger interest from the outset.

Why This Strategy Works

Today’s buyers are extremely well informed. Most search within defined price brackets online, and properties that appear attractive within those brackets often generate significantly more enquiries.

Our goal was simple:

Create maximum exposure and competition between buyers.

The Marketing Strategy

Once the pricing strategy was agreed, we launched the property with a focused marketing campaign that included:

• Professional photography and presentation
• Immediate exposure on the major property portals
• Targeted social media promotion
• Direct contact with registered buyers already looking in the area

The response was immediate.

The Result

Within days we arranged multiple viewings. By Wednesday evening we had received four offers.

The highest offer? £335,000.

That’s £10,000 above the guide price and over 3% higher than the marketing figure.

The Lesson For Sellers

Pricing a property correctly from day one is one of the most important factors in achieving the best possible result.

The right strategy creates urgency and competition between buyers — and competition is what ultimately drives price.

Selling A Home Requires A Strategy

At Maurice Kilbride Estate Agents in Cheadle, we believe selling a home requires a clear strategy. Successful property sales don’t happen by accident. They are the result of careful pricing, targeted marketing and strong buyer engagement.

If you are thinking of selling, or if your property is currently on the market without generating the interest you expected, we would be happy to discuss how a different strategy could make the difference. Contact Joe, Patrick or Maurice on 0161 428 3663, e-mail sales@mkiea.co.uk or why not pop into our busy High Street office in Cheadle for an informal chat.